Backchanneling: the future of commerce will change our understanding of the customer journey
makingwaves.substack.com
Brands' influence on customer journeys and shopping decisions will be minimised by a fracturing of traditional channels and their differentiation becoming blurred.
Backchanneling: the future of commerce will change our understanding of the customer journey
Backchanneling: the future of commerce will…
Backchanneling: the future of commerce will change our understanding of the customer journey
Brands' influence on customer journeys and shopping decisions will be minimised by a fracturing of traditional channels and their differentiation becoming blurred.