Karl Lagerfeld said, “Trendy is the last stage before tacky” and words like "phygital" seem to be on a similar trajectory. Up-and-coming brands continue to experiment while mainstream brands dabble.
Convergent fashion: a story of redemption
Convergent fashion: a story of redemption
Convergent fashion: a story of redemption
Karl Lagerfeld said, “Trendy is the last stage before tacky” and words like "phygital" seem to be on a similar trajectory. Up-and-coming brands continue to experiment while mainstream brands dabble.